Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. It will even give unbleached medium brown (level 5) hair a gorgeous jewel-toned burgundy hue. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar.

#AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual?

#afritual
 

  • DIY Formula
  • Hydrating + Zero Damage
  • Best Results With Pre-Lightened Hair
  • No Harsh Chemicals (Peroxide, Ammonia, PPD)
  • Always Do a Patch & Strand Test Before Coloring

#Arctic Fox | Ritual (8 oz)

AED105Price